Hipster Trap
PLAUEN, GERMANY
AUGUST 2015
When I got invited to be part of 2015's IBUG in Plauen, they told me it would take place in an old coffee roasting building. When I decided to work together with Loomit and Guido Zimmermann it quickly came to my mind that I'd like to do a piece about the Luwakcat. This cat relative is known to eat only the ripest coffee seeds, digesting them and passing the beans to be collected and produced into the supposedly best coffee in the word. Since coffee drinking has become a cult within the hipster community, and Luwak coffee is the holy grail of this community these cats have been caught by inventive farmers and put in cages to produce Copi Luwak. I decided to turn this game around luring coffee addicts into my trap, set with a golden coup of delicious coffee.
Huge thank you goes out to Loomit & Guido Zimmermann and the IBUG team in Plauen.